research task 1: how has the UK consumer magazine industry evolved?

 Overtime in the UK, there has been a significant decrease in the figures of print magazines and newspapers as the world of digital editions and subscriptions have taken over in our society making up the most parts to cover the drop in sales. Like all publishing sectors, Magazines in particular have been hit harshly due to the sharp fall in the print advertising revenue while digital advertising spend has been monopolized by tech platforms including media such as Instagram and Facebook. While it being a disadvantage to their print revenue in magazines, it is highly beneficial for socials to be able to help reach their targeted audiences based on their ages, interests and behavior etc. From the figures shown, it is clear that print revenues dived during the pandemic. In 2019 statistics show a yearly advertising revenue in print magazines being £390.3 million which dropped significantly a year later in 2020 to £262.5 million. This is a disadvantage with Covid-19 as people became scared and didn't want to go out overall impacting highly on the amount of print which surplus decreased. However, apart from this it then increased the digital usage in magazines making up the revenue lost in the long term decline in print editions.